Use cases

One platform. Many jobs.

Real scenarios across the verticals where knowing who's there — and reaching them anywhere — changes the outcome.

Media Agency

For media planning directors at independent and holding company agencies.

You're losing RFPs because your audience data has a blind spot.

The scenario

A holding company agency gets a brief for a multicultural campaign. Legacy data delivers 40% reach into the target. Plexus builds the full audience from real location signals and pushes it to The Trade Desk before the pitch deck is done.

Activates to:

The Trade DeskDV360Meta

The outcome

The audience was built and pushed to Trade Desk before the competing agency finished their brief.

5.2%

of US ad spend reaches multicultural audiences, who are 40% of the population.

Source: ANA / AIMM Multicultural Media Forecast

CPG Brand

For brand managers and shopper marketing leads at consumer goods companies.

You know your product sells in certain markets. You don't know who's actually buying it.

The scenario

A CPG brand geofences their top retail doors in three metros. Plexus returns a demographic profile of real visitors — not modeled, not surveyed. They retarget the same audience on Meta and TikTok within the same session.

Activates to:

MetaTikTokThe Trade Desk

The outcome

They retargeted 340K real store visitors on Meta within the same afternoon.

70%

of CPG purchase decisions happen within one mile of the point of sale.

Source: Nielsen

Live Events & Music

For tour marketers, promoters, and artist management teams.

You sell out the show. Then the audience disappears.

The scenario

A promoter geofences a sold-out venue on show night. Plexus captures every device in the building and builds a tour audience for next year's routing before the headline act finishes.

Activates to:

MetaTikTokSnapchat

The outcome

Next year's tour routing was informed by real audience geography before the current tour ended.

$26B+

in annual US live music revenue, but 90% of artists have no persistent fan data.

Source: RIAA / Goldman Sachs

Real Estate

For site selection leads and acquisitions teams at retail and mixed-use developers.

You're making fifty-million-dollar decisions on five-year-old census data.

The scenario

A developer is evaluating two sites. Plexus geofences both trade areas and returns real foot traffic, income distribution, and daytime population — in hours, not weeks. The better site wins on data, not gut feel.

Delivers:

Foot traffic reportsIncome & demographic overlayDaytime population

The outcome

The site decision was made in 72 hours instead of 6 weeks.

42%

of retail real estate developments underperform projections due to flawed trade area assumptions.

Source: ICSC

QSR & Retail

For marketing directors and media buyers at regional and national QSR operators.

Your competitor opened three blocks away. You have no idea who they're taking from you.

The scenario

A regional QSR operator geofences a competitor location and builds a conquest audience from visitors. That audience gets pushed to Meta and served an offer the same week.

Activates to:

MetaThe Trade DeskMagnite

The outcome

Conquest campaign drove a 3x lift in store visits over contextual targeting in the same period.

in-store visit lift from conquest campaigns using location data, vs. contextual targeting.

Source: Foursquare

Healthcare

For marketing and growth leaders at health systems and urgent care operators.

You can't reach patients where they actually are.

The scenario

A health system geofences competing urgent care clinics and pharmacies in their service area. Plexus identifies the patient profile and enables a targeted awareness campaign across CTV and programmatic. No PII, fully compliant.

Activates to:

CTVProgrammaticDV360

The outcome

Awareness campaign reached the right patient profile with zero PII and full HIPAA alignment.

62%

of patients choose a provider based on proximity and awareness, not clinical reputation alone.

Source: Definitive Healthcare

See it on your own location.

Run a live geofence on any place that matters to you.

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